DavidMoritz
AaronBearce
GabrielleRein
LarryMaloney

David Moritz

Entrepreneur David Moritz is the founder and CEO of Society Awards, Viceroy Creative and Ambition Beverages - with additional projects always in development. Society Awards was first founded in 2007 and every year posts remarkable growth. Under his leadership, the company has been included on Inc. Magazine's prestigious 500/5000 list of the fastest growing companies in the country several years running. Moritz identified a need for a luxury provider within the high-end and custom award market and in just a few short years has made Society Awards the premiere company worldwide in its category.


Moritz followed the success of Society with a sister company, Viceroy Creative. Viceroy is a full-service design firm specializing in brand strategy, brand innovation, package design and creative marketing solutions. With Moritz at the helm, Viceroy offers a blend of artistic design geared to business solutions, unmatched creativity and innovation in harmony with practical business objectives. Enjoying a good party anywhere in the world, Moritz always wanted to create his own luxury spirits portfolio. He opened Ambition Beverages and launched three award-winning products: Vision Vodka, Gabrielle Wine and Noblesse Champagne, each created with Viceroy’s help from the ground up (and some shiny things made by Society Awards).


Mr. Moritz is a graduate of New York University, cum laude, with a B.A. in British & American Literature, and Cardozo Law School with a J.D.

Gabrielle Rein

Gabrielle Rein, an award-winning designer, oversees and curates all design functions for Society Awards. She also serves as Creative Director for Viceroy Creative, a sister company to Society Awards with a focus on branding and package design. Rein attended New York's Fashion Institute of Technology where she achieved her masters in package design. She began her career in the world of fashion and has collaborated on projects with famed designers Marc Jacobs, Donna Karan, Milly, John Varvatos, David Yurman and Dolce & Gabbana. She has worked on branding and design projects for brands including Pepsi, Patron, Skyy, Colgate and many more. Rein has won awards from Graphic Design USA, the San Francisco World Spirits Competition and the World Beverage Competition for her work in spirits package design, and has been nominated for a Pentaward.


Rein brings her highly trained eye for the aesthetic and unwavering quality-control standards to her role as Creative Director. She takes a tailored approach to every design project she works on and oversees, ensuring top quality results and client satisfaction.

Larry Maloney

Larry Maloney joined the Society Awards team as Chief Operating Officer in 2010. His career runs the gamut from Fortune 25 corporations to a highly successful start-up in the awards and recognition industry. Graduating from Harvard Business School, Larry began a solid marketing and sales career with a world-renowned packaged goods company, Unilever.


Mr. Maloney then turned towards the recognition industry, where he stood out from the crowd with excellent marketing, sales and customer service skills and a zealous "get the right things done quickly" attitude. He joined a Chicago trophy company and turned around a decades-long record of flat sales and break-even profits into a serious competitor in the promotional products market. Under his leadership, the company received industry accolades for creativity, customer service, catalog marketing, and collateral materials.


Mr. Maloney is a graduate of Harvard College, cum laude, with a BA in Economics. He also has an MBA from Harvard Business School.

Aaron Bearce

Aaron Bearce was named Chief Financial Officer of Society Awards in 2012, and is primarily responsible for treasury, financial reporting, financial planning and analysis, financial operations, tax and investor relations. In addition, he plays an integral role in plotting the strategic direction of existing businesses and new growth initiatives. Prior to joining Society Awards, Bearce was employed as Associate Director & Global Consumer/Retail Analyst for Barclays Capital and Moore Capital Management where he was responsible for managing investments in publicly traded retail and consumer companies.


Mr. Bearce has earned an MBA from the McDonough School of Business at Georgetown University, and a B.S. from the Carroll School of Management at Boston College.