The Craft Beer Marketing Awards launched in 2020 to recognize the best of beer marketing, design and branding. In its second year the Crushies have already grown to become a global competition and a prestigious honor.
Some categories include Best Can Design, Best Tap Handle Design, and Best Merchandise Design. The iconic awards program even created an additional category called "Pandemic Marketing" for breweries to show off the ways in which they met an uncertain 2020 head on with innovation.
The impressive trophy for this program is a sculptural, tattooed arm crushing a beer can — a symbolic design for all the breweries "crushing it" with unparalleled beer design and branding. This year CBMA winners will receive Platinum, Gold or the new Silver Global Crushie.