At Society Awards, we deploy innovations to effect – enhancing our products to create surprise and delight for our customers with timeless style. As a luxury brand, our works are meant to be evergreen through the decades. Innovations must be carefully selected to fit this ethos. A technique that we employed years ago has become a trend with other luxury brands. We have been using what we term IP Chromatic finishes on our awards, a technique that brings a breathtaking spectrum of colors to life with a mirror reflective finish.
The IP Chromatic finish uses ion plating, a high-quality and durable form of vapor deposition plating. This technique applies not only to awards; it is now becoming eminent in the world of luxury. Haute horology uses ion plating in the creation of high-end watches, creating durable yet elegant finishes, demonstrated by LVMH’s Hublot in their Big Band DJ Snake Limited Edition Iridescent Watch released in 2021. Louis Vuitton has also embraced this technique, incorporating iridescent hardware for bags in their 2023-24 Fall Winter Collection, showcasing the versatility and elegance of IP Chromatic finishes.
Society Awards has not only adopted this technique in our awards, but also in our workspaces, whereas commonly an architectural element gave inspiration to our sculpture. In 2017, we renovated our facility in Grove, OK, adding among other details chromatic panels to the exterior of our building in a sculptural expression. These panels have a finish that transmits or reflects light based on its wavelength, creating a visual of dynamic colors. This same technique was recently translated to a skyscraper in Brooklyn, NY. Designed by architect Annabelle Selldorf, the exterior of One Domino Square is coated with iridescent, pearl-like, porcelain tiles that reflect the sky, resulting in an ever-changing appearance.
We love to use innovation to showcase our dedication to artistry and to leverage emerging technology when we feel it will add lasting style to our works. At Society Awards, we push the boundaries of design in a sensible and beautiful way to create luxury art.
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