Updated 8/14/2025
Bringing Luxury into Customer Service
At Society Awards, everyone helps customers. When a customer calls or emails, we want the first thing they notice to be that they have reached a human; an expert in making awards who is interested to know all about the customer’s needs, and who has set aside the whole world to focus exclusively on giving full attention to that customer.
Our goal is that customers will quickly realize that they have reached a friendly person who is there to help them craft high quality awards.
Creating a Human Connection
At Society Awards, we design and manufacture custom and exclusive awards, including many of the world’s most iconic trophies like the Emmys®, CLIOs, MTV VMAs, and Golden Globes. Though it’s a niche industry, our experience with high-profile clients sets us apart.
We recognize that many of our clients aren’t familiar with the process of ordering awards, which can lead to uncertainty or anxiety. That’s why we begin every relationship by building trust and offering clarity. Our team guides each client through the process with expertise and transparency, ensuring a smooth and confident experience.
Easing the Customer's Anxiety
Our work is a niche and often event-drive craft, with each product created with individual names, logos, titles, etc. This can create an atmosphere of uncertainty for clients unfamiliar with the process. That’s why our first priority is to ease that anxiety. We want every client to feel confident that they’re in good hands. Our team knows exactly what to do, and we guide every step with clarity and assurance.
Whether the project is fully custom or selected from our “ready-to-award” collection, we don’t overwhelm clients with complex details up front. Instead, Society Awards offer reassurance that we will:
- Keep the ball moving forward for them
- Tell them anything they want to know
- Make sure the project gets done.
Even when juggling multiple responsibilities, we prioritize open communication and ensure the client feels seen and supported throughout the process. Setting honest expectations from the beginning builds trust and prevents unnecessary surprises later.
Once that anxiety is alleviated, the customer and our concierge team can focus on the project. If that anxiety is not alleviated, the customer simply cannot enjoy the experience.
Elements to Customer Service Success
These two elements, establishing a genuine human connection and identifying our clients' human emotions and catering to them, are essential to setting the foundation to be able to do the exemplary work that Society Awards is known for. If you provide the best customer service in the world for your industry, but the customer was too overwhelmed to notice, did it happen?
Importantly, this approach is not time-consuming or inefficient. It’s about being present, appreciative, and reassuring from the first interaction. When a client reaches out, we recognize that moment as significant and meet them with confidence and guidance. Our attitude is: you’ve done the hard part by contacting us—now let us guide you from here.
A Memorable Luxury Award Experience
At Society Awards, customer service is an extension of our luxury experience, defined by care, clarity, and connection. From the first interaction, our goal is to ease uncertainty and guide clients with assurance and expertise. We believe that being genuinely present and understanding our clients' needs lays the foundation for an exceptional experience.
Being a good partner to your client means being more than friendly—it means being thoughtful, proactive, and dependable. When your service is rooted in empathy and integrity, you create an experience that’s not just successful, but luxurious and memorable. For expert guidance and inspired ideas, contact our concierge here or at (212) 845-9980.
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