Where does your inspiration come from?
It varies. Usually for award designs, my inspiration comes from architecture. After I become inspired, I try to figure out each brand’s purpose. I look at their logo, research the brand, and then combine it with Society Awards’ vision.
What do you do when you reach a creative roadblock?
The good thing about Society Awards is that we have a lot of projects going on at the same time. If I notice that something is not working for me creatively, I just switch to another project. I try to distance myself from it then come back to it to see how it goes.READ MORE