Trends like luxury toast – seriously, luxury toast – are to blame for your holiday gifting troubles this year. Luxury, it seems, has grown a broad definition where, with marketing spin, it can be just about anything. Luxury ice, garbage cans, doorstops, vacuums and so the list could continue ad infinitum.
So, how do we spoil the people we care about this holiday season? Money alone doesn’t buy it. The brands that create true luxury do so through masterful control of the nuances; it’s the details by which a luxury gift succeeds or fails.
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