Society Awards wins Platinum honors in the
Hermes Creative Awards for its 10 Year Anniversary Chocolate Bar!
We created the 10 Year Anniversary Chocolate Bar as a gift
to thank clients. Our sister company, Viceroy Creative, designed a full brand concept, complete with luxury packaging. We elevated the project even further
by placing golden tickets to attend The Voice finale or MTV Movie & TV
Awards in two randomly selected bars (with one lucky winner receiving airfare & hotel accommodations).
Those who did not win a golden ticket were comforted with the bespoke chocolate bar – a rare Madagascar cacao, filled with edible gold leaf and formed in a custom-branded mold.
The bar arrived in a luxury box that includes metallic, soft-touch paper that lends a luminous effect while increasing the in-hand appeal. The gold elements of the packaging – text, marble veins, award accents – are made especially effective as a result of this material. The marble pattern on the front and sides of the box hints at the rich, swirling appeal of chocolate and yet is a more literal nod to the marble used in the awards that we design and craft.
A custom 10 Year Anniversary logo was designed for the occasion. This logo appears on the front and back of the package embossed with gold foil. The back of the package includes an artful image of our limited edition trophy – Twist Texture 1 – a particularly luxurious award released as well in celebration of our Anniversary. All of these elements come together to result in a luxury chocolate bar that looks retail ready – it even has the requisite nutrition facts.
“It’s exciting to execute a project like this, which
involves the entire team,” says Creative Director, Gabrielle Rein. “The idea of
creating what is essentially a whole new brand without any intention of going
to market is sort of crazy, but Society Awards isn’t your average company –
bringing wild ideas into reality is their niche, in a way.”
The Hermes Creative Awards competition has honored digital and print creative work annually since 1994. This high honor was made possible thanks to the teams of Society Awards and Viceroy Creative and, most importantly, thanks to our clients. Although we are very proud of this Hermes Platinum win, we are most honored by the opportunity to share this milestone with our clients.
View more luxury branding and packaging work at The Viceroy Creative Projects Gallery