At certain elevations in the region, at certain times of the year, due to natural barometric conditions, the Chardonnay would become naturally frothy.  Being the local wine of the region, this is what was served at coronations – and so began the association of Champagne and royalty.  It’s as ancient and pedigreed a reason to indulge as I can imagine. 

Read the full article by CEO David Moritz on  Luxury Daily