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We love to drink champagne for celebrations and associate it with exclusivity and the high life – Why? When did that start?

Over a thousand years ago. Royals bearing the name and title of Champagne served with Charlemagne, journeyed on the Crusades, and for a time Champagne, France was a site for the crowning of kings.

At certain elevations in the region, at certain times of the year, due to natural barometric conditions, the Chardonnay would become naturally frothy.  Being the local wine of the region, this is what was served at coronations – and so began the association of Champagne and royalty.  It’s as ancient and pedigreed a reason to indulge as I can imagine. 

Read the full article by CEO David Moritz on  Luxury Daily

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