Sometimes we tell our clients, “We’re more than an awards company.” Here’s an example of what we mean:
The Academy of Country Music marked a major milestone this past weekend, celebrating the 50th Anniversary of the ACM Awards. “Go big or go home” as they say, ACM partnered with Jerry Jones and the Dallas Cowboys to take the awards show to AT&T Stadium in Arlington, Texas. As part of the grand celebration, ACM created a new award, the prestigious 50th Anniversary Milestone Award, to honor seven country superstars for their impact on country music.
About a year ago, knowing of the upcoming anniversary, we saw an opportunity for collaboration. Following a discussion with the ACM on the benefits of bringing a brand partner to design a special Anniversary award, we engaged our sister marketing agency Viceroy Creative to approach David Yurman with this idea for the first ever brand-name designed, limited edition televised trophy for ACM’s 50th Anniversary. Having worked with David Yurman previously, we knew they were the perfect partner for the project given the brands iconic look, edginess and that they were generally awesome to work with and loved to make shiny things (so do we!). The popularity of the brand within the world of country music was an electrifying element. History served up on a silver platter.
David Yurman personally designed the 50th Anniversary Milestone Award trophy out of more than 1,010 grams of sterling silver, his iconic cable motif proudly sculpted through the statue. The original country music fan beloved ACM cowboy hat is encrusted with 4.16 carats of black diamonds and an 18kt gold band, representative of David’s love for mixing metals and materials. A black onyx signature Albion® gemstone with the numeral 50 inlaid in 18k gold rests in the center of the hat. A solid silver plate on the back of the base is engraved with the winners name and David Yurman logo. We also created, along with Viceroy and Yurman, a solid wood luxury chest to hold the awards.
The final trophies were awarded live this past Sunday at the 50th Anniversary Awards Show.