Image of the T-Mobile Golden Salt Best Break-up trophy for the MTV Movie Awards. The trophy is a pink salt shaker with a golden cap and white logo.
At the 2015 MTV Movie Awards, a special award was added to
the mix, the T-Mobile Award for Best Break-Up. As an extension of T-Mobile’s
“Break-Up Letter” marketing campaign, the award was created to recognize the
best break-up in a movie from the past year.
With many notable movies in the running, T-Mobile and MTV came to us to design a new award to pair with the iconic golden popcorn, yet as fun as the honor itself. And what pairs better with popcorn than salt?
We designed a custom golden salt shaker, equivalent in size
and stature to the iconic MTV golden popcorn. The one-of-a-kind award boasts a solid
polished brass salt shaker cap, atop a pink body and black base. T-Mobile’s
signature pink was selected for the body with a white T logo.