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The Journey of the Barrel Continues in Mexico


Bourbon Barrel Aged Añejo Tequila from Society Awards


In 2017, our CEO, David Moritz, traveled to the Buffalo Trace Distillery in Franklin County, Kentucky to purchase a very special barrel of Eagle Rare Bourbon. This was a rare opportunity, typically reserved for industry insiders with deep connections. That barrel was bottled as our 10 Year Anniversary Bourbon.


In the process we began developing a strong relationship with the outstanding people at Buffalo Trace. All this got us thinking — although the barrel had exhausted its time aging bourbon, it was still outstanding. The journey of our anniversary barrel was not over yet.


A barrel this rich in character lends itself well to a second life aging fine tequilas. After yielding that very special batch of Eagle Rare bourbon, our barrel traveled from Kentucky to Jalisco, México.


At the famed Casa San Matías, our barrel was filled with blue agave formulated for Corazón Tequila (a Buffalo Trace sister brand). Over the last two years, this unique blend has evolved and taken on the distinctive barrel characteristics to become a deep, complex añejo. Buffalo Trace has never allowed a private barrel to be reused in this way. Through a first of its kind partnership between Society Awards and Buffalo Trace, we innovated this idea, which is now offered to all Single Barrel Select clients. 


This rarest of spirits will join our whiskey library.


Learn more about the journey of our barrel and how this process all began in the article on Forbes:


“How To Buy A Buffalo Trace Bourbon Barrel Of Corazón Tequila” by John McCarthy

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