Updated 6/17/2025
Designing the SXSW Award
We designed and crafted the SXSW Award for and in collaboration with the incredibly successful South by South West Festival. The chosen trophy design is a brilliant solution to the program. Because the award is crafted in Lucite, the color can be easily changed year-to-year and for multiple programs in any given year.
Behind the SXSW Awards
There is a sublime beauty in the simplicity of the design. The trophy is a perfect recreation of the festival’s iconic logo, thus making it instantly recognizable and very desirable for anyone familiar with the brand. Each award is crafted from luxurious Lucite acrylic, which has some of the glorious prismatic qualities of crystal with greater flexibility. In addition, the material is much lighter than crystal, and for this shape is a more durable choice. Despite a lower weight, the form feels remarkably valuable. To hold this custom trophy, it’s fully apparent that this is a luxury object.
Learn how we make Custom Awards
A Testament to Achievements
The surface is expertly hand polished to a glossy sheen that emphasizes Lucite’s quality. For 2018, different colors of Lucite were chose for each honor (seven in total). The front of each trophy is engraved with the corresponding program name, which is then color filled with white for contrast. Whether placed onstage or displayed afterward, the trophy stands as a testament to achievement and artistic expression. At its core, this award illustrates how thoughtful design and expert execution come together to create something memorable and meaningful.
Learn more about the SXSW programs on their site
High-End Custom Awards for Festivals
The SXSW trophy is more than just a prize, it’s a meticulously crafted symbol of creativity and innovation, designed to resonate in the heart of one of the world’s most dynamic festivals. Through every stage, from thoughtful concept to precise fabrication, Society Awards worked closely with SXSW to ensure the design reflects the festival's spirit and talent. To get started on your own exclusive custom award and trophy, please contact our concierge here or at (212) 845-9980.
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