There is a persistent assumption in creating a deal toy that fully custom must automatically mean better. This isn't always the case as sometimes the most impressive deal toy for the budget, deadline, and occasion is one made from the Society Awards Exclusive Collection.
Society Awards Exclusives are original forms designed by Society Awards and available to Finance Group clients. They are not generic catalog awards selected from the same wholesale source used by hundreds of trophy companies.
We maintain inventory of many of these forms at our United States production facility, allowing us to personalize them for a particular transaction without beginning every project with tooling and manufacturing from zero. The result occupies an unusual space between stock and fully custom where the underlying form is proven, and the final presentation is yours.
A fully custom design requires additional development. Depending on the concept, that can involve CAD, engineering, molds, fixtures, custom components, prototypes, and manufacturing setup before the first finished unit exists. This comes with a cost that makes sense when the project calls for them. When the total budget is fixed, every dollar spent developing the manufacturing process is a dollar that cannot be spent on the physical object itself.
An Exclusive reverses that equation. The design and manufacturing development have already been completed, and that allows more of the project budget to go directly into material, scale, finish, personalization, and presentation. In practical terms, it can produce a more substantial and luxurious object for the same total spend. That is value engineering in the best sense of the term. Nothing about the result needs to look economical.
Rendering software can make almost anything look good. Manufacturing is less forgiving. An object that appears elegant on screen may feel too small when held. A dramatic proportion may create instability. A beautiful material combination may prove less impressive in real life than expected.
Society Awards Finance Group solves these problems every day, but fully custom work inherently involves translating something new into physical form. An Exclusive has already made that journey.
We know the dimensions and how it feels. We know how the material responds and how it ships. We know how it is presented when the box is opened. There is tremendous value in certainty.
Another major advantage for selecting an Exclusive deal toy is time. Because the underlying form exists, an Exclusive avoids much of the development and tooling timeline associated with fully custom manufacturing. Certain Society Awards Exclusive pieces can be produced in approximately a week. That can completely change the options available when a closing dinner is approaching.
More importantly, speed does not require surrendering identity. The deal information, transaction structure, logos, typography, color, graphic treatment, etched details and other elements can be composed specifically for the project. Depending on the design, additional dimensional elements or bases may also be incorporated. Our designers approach an Exclusive as a canvas, not a template.
There are projects where fully custom is absolutely the right answer. A landmark transaction may call for an object developed entirely around a company, property, product, or story. In such cases, Finance Group has extensive experience handling custom deal toy creation.
A sophisticated client does not ask, “How many custom processes did this require?” They see the finished object. If an existing Society Awards design creates the strongest result at the right budget and can be delivered with less risk, that is often the more intelligent choice.
Society Awards created its Exclusive Collection because there was a gap in the market. Clients needed access to the design quality associated with a major custom commission without always accepting the cost and time of developing one from scratch.
That solution is particularly powerful for deal toys, where transactions happen quickly; quantities vary, budgets matter, and the recipient expects something worthy of the deal. An Exclusive deal toy allows all of those realities to coexist.
The advantage of working with Society Awards Finance Group is that we are exceptional at both fully custom designs and our in-house collection, and we have no reason to force one solution where the other will produce a better result.
Email our concierge team or reach us at (212) 845-9980 ext.900 to start your project.
